Dubai-based HR and waste management firm Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp.
Dulsco, which is more than 80 years old, has set aggressive growth targets. The WPP consortium will develop and roll out a new positioning and brand architecture internally and externally. Kantar, Brand Union, Mirum, NewsLab, J. Walter Thompson Inside, Hill + Knowlton and Mindshare are all part of the team.
“We have found in WPP an ideal communication partner to help us accomplish our mission,” said David Stockton, Dulsco’s managing director. “Their passion for our strategic objectives was evident throughout the pitch process and we are confident that the international pedigree of the eight individual agencies, combined with their established local knowledge, makes them a strong choice.”