Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each.
FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded Effective Network of the Year at the Effie MENA 2014 Awards, winners of which were announced in Dubai on 19 November.
The agency won seven Gold Effies (one with UM), besides five Silver and 10 Bronze awards. FP7 also won the lone Grand Prix for its campaign ‘Sapna – How 17,793 nails shaped the future for generations to come’ for client SmartLife.
JWT won three Gold Effies – one each alongside SMG, Carat and Mindshare. Impact BBDO campaigns also won three Gold Effies, two in partnership with Havas Media and one for work alongside OMD.
Other Gold winners were Media Direction OMD Cairo, Memac Ogilvy Dubai and TBWA/Raad.
View the table of winners here:
| Category and Campaign Title | Client / Brand | Agency / Agencies | Effie |
| Cosmetics & Fragrances | |||
| The Voice of Sephora | Sephora Middle East | OMD Dubai | Bronze |
| LET’S CELEBRATE | L’Oreal Middle East | Publicis Middle East | Silver |
| Automotive | |||
| Toyota Hilux Ramadan Truck | Abdul Latif Jameel | Drive Dentsu Jeddah | Bronze |
| A German for every Saudi | Volkswagen Group Saudi Arabia | JWT Riyadh | Silver |
| THAT’S TIIDA | NISSAN | TBWA/RAAD Dubai | Silver |
| 2014 PATROL: CONQUEROR | NISSAN | TBWA/RAAD Dubai | Gold |
| Use of CSR | |||
| Vote for us. We’ll vote for you | Kafa | Leo Burnett Beirut | Bronze |
| UNDP – Setting the Record Straight | UNDP | Memac Ogilvy & Mather Beirut | Bronze |
| Voter Education Campaign for constitution Referendum 2014 | International Foundation for Electoral Systems – IFES/Egypt | FP7/ Cairo & Initiative Egypt | Silver |
| SAPNA – How 17,793 nails shaped the future for generations to come | SmartLife | FP7/Dubai | Gold |
| Non-food FMCG | |||
| Blurred Lines | Alcon | Starcom Mediavest Group Dubai | Bronze |
| 100% IMPACT | Unilever Gulf | Lowe MENA Dubai | Silver |
| Making a promotion emotional: Persil Preserving Pride | HENKEL Middle East Jebel Ali FZCO | DDB Dubai | Silver |
| Youth Marketing Campaign | |||
| Two Worlds. One Song. | Coca-Cola Middle East | FP7/Dubai & UM Dubai | Bronze |
| Talking Cups | Nestle Middle East | Publicis Middle East Dubai & MEC MENA Dubai | Bronze |
| Net Heads Campaign | Mobinil | FP7/ Cairo | Gold |
| New Product Category | |||
| It’s Time for INFINITI | INFINITI Middle East | Mindshare MENA – Dubai & TBWA/RAAD Dubai | Bronze |
| Koshna – KSA Recipe Launch | Gulf Food Industries | Initiative Dubai & Leo Burnett Dubai | Bronze |
| Instant Success | Nestle Middle East | Publicis Middle East Dubai & MEC MENA – Dubai | Silver |
| Cinnamint | Mondelez Egypt Foods | JWT Cairo & Starcom MediaVest Group Cairo | Gold |
| Banking Finance & Insurance | |||
| Money Can Be Funny | Abu Dhabi Commercial Bank (ADCB) | Zenith MENA – Dubai | Bronze |
| The Culture Dispensing Machine | Emirates NBD | FP7/Dubai | Bronze |
| Eat.Pay.Love. | Emirates NBD | FP7/Dubai | Bronze |
| The Awesome Travelling Machine Travels… | Emirates NBD | FP7/Dubai | Silver |
| The Lebanese are losing it… | Byblos Bank | FP7/Beirut | Silver |
| “Hey Future Me…” | Emirates NBD | FP7/Dubai | Gold |
| Shopper Marketing | |||
| A Gold Edition | Diageo | Leo Burnett Dubai | Bronze |
| Telecommunications Mobiles & Internet | |||
| Take Your Time | Egyptian Company for Mobile Services – Mobinil | Leo Burnett Cairo | Bronze |
| du Tuesday | Emirates Integrated Telecommunications Company (du) | Leo Burnett Dubai | Bronze |
| Termination | VIVA Bahrain B.S.C | Memac Ogilvy Bahrain | Silver |
| Keep our beaches clean | Tunisie Telecom | Mindshare MENA – Dubai | Silver |
| I’m Coming Home | Microsoft Mobile Devices | JWT Dubai & Carat Dubai | Gold |
| Media | |||
| The Cinema News Broadcast | Sky News Arabia | FP7/Dubai & UM Abu Dhabi | Bronze |
| SHOOT TO CELEBRATE | LBCI | IMPACT BBDO Beirut & OMD MENA – Beirut | Bronze |
| FMCG | |||
| Precious Minute | McDonald’s GCC-COOP | Leo Burnett Dubai & OMD Dubai | Bronze |
| Never Grow up | Gandour | Mindshare MENA – Beirut & Publicis Middle East – Beirut | Silver |
| Motherhood | Tiba for Trade and Distribution, Juhayna Group | FP7/ Cairo | Silver |
| Share A Coke | Coca-Cola Egypt- Atlantic Industries | FP7/ Cairo | Gold |
| Sports Marketing Campaign | |||
| Hypervenom First Batch | Nike | JWT Dubai & Mindshare MENA – Dubai | Bronze |
| World Cup Qualification Campaign | Vodafone Egypt | JWT Cairo | Bronze |
| Treadmill Vending Machine | adidas Emerging Market | Starcom MediaVest Group Dubai & Pixel Plus Dubai | Silver |
| Boost Your Run | adidas Emerging Market | Carat Levant Beirut & Adline Media Network Beirut | Silver |
| Winner Stays | Nike | JWT Dubai & Mindshare MENA – Dubai | Gold |
| #AllTimeGreats: Pele and Ronaldo | Emirates Airline | Havas Media Middle East – Dubai & IMPACT BBDO Dubai | Gold |
| Travel, Tourism & Transportation | |||
| The Supercop Cars | Dubai Police | FP7/Dubai | Bronze |
| Check Into Another World | Atlantis The Palm Dubai | JWT Dubai | Bronze |
| Saudi Shakes the World | Nas Holding | JWT – Riyadh | Silver |
| #AllTimeGreats: Pele and Ronaldo | Emirates Airline | Havas Media Middle East – Dubai & IMPACT BBDO Dubai | Gold |
| Personal Care | |||
| Dove Surprises | Unilever | Geometry Global Dubai | Bronze |
| Sunsilk Style Studio | Unilever | Geometry Global Dubai | Bronze |
| MOTIONSENSE | Unilever Gulf | Lowe MENA – Dubai | Silver |
| Haircode 1 Million Campaign | Marico Egypt Industries | Impact BBDO Cairo & OMD Cairo | Gold |
| Use of Social Media | |||
| Vote for us. We’ll vote for you | Kafa | Leo Burnett Beirut | Bronze |
| Motherhood Campaign | Tiba for Trade and Distribution, Juhayna Group | FP7/ Cairo | Bronze |
| The Nestle Fitness Show | Nestlé Middle East | FP7/Dubai & Diwanee | Silver |
| Mirinda Moments | PepsiCo International | Impact BBDO Cairo & OMD Cairo | Silver |
| Barakat and Super Teta | Vodafone Egypt | Media Direction OMD Cairo | Gold |
| Single Media Activation | |||
| Mother’s Day Surprise | Sky News Arabia | FP7/Dubai & Momentum MENA Abu Dhabi | Bronze |
| Feel for the signs – The Seatbelt Lump | Friends of Cancer Patients | JWT Dubai | Silver |
| SAPNA – How 17,793 nails shaped the future for generations to come | SmartLife | FP7/Dubai | Gold |
| The Cinema News Broadcast | Sky News Arabia | FP7/Dubai & UM Abu Dhabi | Gold |
| Retail | |||
| The Mighty Football Commentators | McDonald’s | FP7/Dubai & UM Dubai | Bronze |
| POWER OF LOVE | FLOWER TOWN | IMPACT BBDO Beirut & OMD MENA Beirut | Silver |
| Brand Experience | |||
| “Hey Future Me…” | Emirates NBD | FP7/Dubai | Bronze |
| Hello Education | Adopt-A-Labourer | FP7/Dubai | Bronze |
| SAPNA – How 17,793 nails shaped the future for generations to come | SmartLife | FP7/Dubai | Gold |
| The Autocomplete Truth | UN Women | Memac Ogilvy Dubai | Gold |
| Grand Prix | |||
| SAPNA – How 17,793 nails shaped the future for generations to come | SmartLife | FP7/Dubai |