Durex and Buzzman Middle East have turned a product into a service by launching the first condom delivery service. Via their smarpthone (iOS) or on the dedicated website, users will be able to order one of three Durex products between 4pm and 4am. Condoms will be delivered in ‘discreet’ ways within the hour. To launch the SOS Condoms service, Buzzman has released an online video showing the efficiency of the service (above). Launched as a test in Dubai, the initiative is intended to be rolled out to other countries.
Project SOS Condoms
Client Durex
Creative agency Buzzman Middle East
CEO and creative director Georges Mohammed-Cherif
General manager Thomas Granger
Executive manager
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