Dubai Tourism (DTCM), Starcom & Publicis Media Content ran a campaign promoting virtual tours of Dubai across Visit Dubai Arabic social media channels. This was done through utilizing a dedicated website owned by Dubai Tourism (www.dubai360.com) which hasn’t been properly utilized since the crisis. Several social media posts were developed to announce the launch. A dedicated link was developed to be placed in the bio section on Instagram, which takes users to the tour of their choice directly.
