The organisers of Dubai Lynx have announced a series of high-profile speakers for the 2016 festival.
James Temple and Rick Williams of R/GA London will be kicking off the festival with talks on breakthrough-innovation in an ever connected world.
James Murphy, co-founder of multi-award winning agency adam&eveDDB, the creative minds behind John Lewis’ iconic Christmas commercials, will tell the secret to their success in producing impactful and moving campaigns.
Lars Bastholm, global chief creative officer, ZOO, Google, will give a seminar titled ‘Why is Noboby Watching my YouTube Channel?
Meanwhile, Mark Read, global CEO of Wunderman, will share his view on tackling big data, as Cheil Worldwide’s chief digital officer, Peter Kim, will explore the three major movements set to define digital marketing: programmatic, device-based and omnichannel.
Emma Farmer,Dubai Lynx festival director, said: “Having renowned international talent joining us to speak at Dubai Lynx shows that MENA is now a major player within the global industry.”
The full programme can now be found online at dubailynx.com. Dubai Lynx takes place from 6-9 March 2016.