Campaign Middle East

Dubai Lynx 2015: Jeddah duo crack YouTube 7-Day Brief for UN Women

Young woman’s make up tutorial vlog on ‘How to cover facial bruises’ impresses jury.

Shafiq Alam and Mohamad Sarhi from Jeddah have won the third edition of the 7-Day Brief Competition powered by YouTube at the Dubai Lynx International Festival of Creativity.

Their winning video in response to the brief from UN Women was a vlog by a young woman – a makeup tutorial on how to cover facial bruises inflicted by domestic violence. It flows on the lines of popular beauty vlogs. The 60-second film ends urging viewers to donate, to support setting up hotlines across the region for women who are victims of violence.

In MENA, UN Women aims to improve and expand mechanisms to protect

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