Means Design, an independent Dubai-based boutique full-service marketing and communications agency has officially launched its PR arm. The move comes right as the agency signs the luxurious hospitality giants The Meydan Hotel and Bab Al Shams Desert Resort & Spa on a PR retainer, in addition to their existing creative and social media agreement.
Launched in 2012, Means Design was founded as an offshoot of their sister company ‘Means Marketing’ (a traditional marketing agency founded in 1984) and strategically focus on bringing creatively led solutions to clientele no matter their size. Servicing clients across hospitality, lifestyle, beauty, FMCG and dining sectors, Means Design roster includes Raffles Dubai, Rotana Hotels and Resorts, and the soon-to-be-launched Sofitel Dubai The Obelisk to luxury beauty and skincare brand Mollagara to red-carpet darling Rami Al Ali and F&B titans such as Americana Group (TGI Fridays across the MENA region, Red Lobster and Olive Garden), Aprons & Hammers, Café Society and more.
“This move is a natural one as we have always streamlined our communication across all verticals. What sets us apart is that we were founded as a creative agency. Creativity should be the essence of any marketing and communications company. Hence, we believe in telling impactful stories founded on creativity and strategic thinking. Innovation has always been key and today, companies need to step up their game in order to weather the current situation. Our PR team has what it takes to understand what makes the media and the market pulse and with the signing of The Meydan Hotel and Bab Al Shams across all services, we’re thrilled to see what this launch brings for the team at Means Design,” says Lama Accary Bibi, Managing Director.
With creativity driving the basis of this move, Means Design is all set to meet the opening GCC and MENA markets demand for “a one-stop-shop” that will meet marketing, social and PR demands with ease.