Liwa Advertising has won the digital engagement and social media brand mandate of Clorets.
The agency won the brief following a multi-agency pitch last month. Liwa will now be the lead agency on Clorets, which is part of Mondelēz International, in Lebanon, Morocco, Egypt and South Africa.
Vakhtang Antadze, brand manager Clorets and regional brands EEMEA, said: “Liwa, a recommendation from within Mondelēz International, impressed with its portfolio and experience. During the pitch they showed dedication and due diligence in developing a robust proposal.
Their passion reflected even more so in the creative solutions, which we felt, are original and will take Clorets into the heart of the consumers.”