Dubai-based independent agency IHC has appointed Alexandra Williams as associate director to its multinational team.
Williams joins the agency from F&B hospitality firm Icon Arabia where she served as marketing manager. Prior to that she worked as managing director for Dubai-based digital marketing agency Eminence. She moved to Dubai from London in 2013 with eight years of PR, digital, data analytics, crisis communications and strategy experience under her belt to take the digital lead at DABO & CO.
At IHC Williams will be responsible for the delivery and continued expansion of IHC’s integrated offering. Ian Hainey, managing director at IHC, said: “Since inception, we have used a winning mixture of marketing techniques to maximise brand awareness and lead generation for clients.
“While traditional PR methods are often the foundation for success, it is largely complementary creative communication methods such as digital, social marketing and event practices, which elevate our clients’ brands more effectively. Bringing Alex on board will definitely help our clients enjoy an even higher multiplier effect on their communications investment.”
Williams added: “I am delighted to be joining such a strong team at IHC and am very much looking forward to exercising a multitude of marketing techniques in my new role. Ian and the team have strong brand names under their belts. I am excited to expand on this.”