APCO Worldwide handles digital and PR for the Bahrain Economic Development Board (EDB) – the Kingdom’s investment promotion agency. A key focus of APCO’s brand and marketing strategy is to be dynamic and react to the fast-changing business and consumer environment. The current coronavirus epidemic is a case in point, where APCO worked with the EDB to engage key stakeholders through savvy social media content production highlighting Dettol which was one of the international companies the EDB had succeeded in bringing to Bahrain. The joint effort serves as an important example of how brands can create a positive engagement by nimbly and flexibly reacting to the global situation. More details
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