Dakar Rally is known to be the beast of all rallies. And this year it happened in Saudi Arabia. Seeing the change that is happening in the Kingdom, Delphys decided not only to announce the event, but to create a campaign inviting the world to come and experience the beauty of the undiscovered places of Saudi Arabia like never before. With a global media reach in major cities including London, New York, Paris and Dubai, the campaign reached millions of people around the world, generating exciting sentiments towards the Saudi Arabian scenery and landscapes. The creative agency is DelphysME, with media by PHD.
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