Damas is rolling out a regional campaign for its Farfasha brand, with Lebanese singer Nancy Ajram re-signed as brand ambassador. The work is the first created by FP7 since it won the account earlier this year and is a complete relaunch of the brand. In the 60-second TV commercial was shot over three nights in several areas of Beirut, including Gemmayzeh and Hamra. A Damas store in Verdun is part of the background and the TVC is being shown on major channels across the Middle East, as well as in key cinemas in the UAE. The full 60-second TVC is complemented by a 30-seconder and four different 15-seconders. The TVCs are complemented by print, outdoor and below-the-line activity. Ajram origi
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