Ali Mansoor, the former business advisor and executive producer of film at MediaMonks in Dubai, has set up a new creative production company.
Baroque will officially launch in March but has been building its organisation and creative team since June last year. So far it has an in-house team of 21. Alongside Mansoor, the company’s founder and chief executive, are Bjarne Henriksen, the company’s ‘visionary’ creative director, chief creative officer Pascal Dash, and regional content creative director Diane Farah. The team also includes in-house directors and interactive screenwriters, as well as specialists in screenplays, soundtracks, VFX and 3D-animation.
Mansoor said: “Apart from always wanting to be independent and running my own business, I realised that companies can get too big – and too expensive. After more than 15 years in the advertising business developing a high level of professionalism and insight in both film production and the newest cutting edge technology, I am now fully aware of how to successfully run an innovative creative production company based on true value and fair, realistic budgets. Something that I strongly believe is the way to go now.
“The hallmark of Baroque – apart from high-quality, innovative and cutting edge technological, affordable productions – is that we’ll always be driven by real and true value in our productions. Baroque only gets involved in campaigns that will improve people’s lives by meeting real needs and solving real problems.”
The directors on Baroque’s roster already include Luigi Dias, Argentine-born director and cinematographer Dario Sabina, and Milan-based Lorenzo Bassano. More will be added soon.