Online film was conceptualised by Memac Ogilvy Dubai.
The online film from Coca-Cola which went live before the end-of-year holidays addresses those who spend too much time online. It appeals to them to live out the joyful moments in real life. It does so by juxtaposing activities common on social media like ‘follow’, ‘like’ and the like, onto real life moments. ‘Let’s follow @life’, ‘Snap real moments and save them forever’, ‘Let’s post more’, ‘Tag our friends’, ‘Set up circles’, ‘Have group chats’, ‘Pin and re-pin memories’, ‘Let’s like more’, ‘Comment more’, ‘LOL more’ and ‘Let’s ROFL’ are capped off by the message #LiveNowShareLa
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