Watch the campaign conceptualised by Memac Ogilvy Dubai here.
Coca-Cola has launched a campaign in Lebanon that’s currently on air.
The ad film urges viewers to share a coke, building on the premise that the Lebanese love to share. It captures this spirit of sharing in different scenarios and contexts. Accompanied by a narrative, the film showcases how people in Lebanon love to share their food, their music, their energy, their journeys, and their viewpoints. It urges the audience, who love to share their good times with the ones who make them happy, to share a coke with those very people and let them know how special they are.
The campaign builds on the global ‘Share a Coke�
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