Coca-Cola has launched a new campaign called ‘Today I Will’. The idea is to inspires teens and young adults to create positive change in their pursuit of happiness. Through a Coca-Cola augmented reality can, teens can hear inspirational stories from the region on facebook.com/todayiwill. Amongst the stories are those of Saudi rappers Black R, and Alanoud, who designed her own fashion line and has become a prominent fashion blogger.
Project Today I will
Client Coca-Cola
Creative agency FP7 Dubai
Creative director Fadi Yaish
Art director Gautam Wadher
Copywriter Aunindo Anoop Sen
Business unit director Tarek Ali Ahmad
Account supervisor Hana Zarour
Digital production Momentum
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