Publinet-owned communications agency Cicero & Bernay has retained the public relations account of Dubai Culture and Arts Authority following a review.
The agency will work with the government department to support the emirate’s Dubai 2021 Plan to make the city one of the most “happy, creative and technologically advanced” in the world.
C&B will also support Dubai Culture in its involvement in Expo 2020.
The win comes as the agency announces its expansion into Jordan and Iraq through a partnership with Bashir Mraish Consultancy (BMC).
C&B will work alongside BMC in Amman and Erbil in areas of public relations, digital services, media relations, community programmes, public affairs and issues management.
Speaking of the Dubai Culture win, chief operations officer of Publinet Group and C&B founder Ahmad Itani said: “We are extremely honoured to be appointed by Dubai Culture to support their communication requirements and to help drive their mandate and strategic objectives. Dubai’s art and cultural scene is an essential element of what makes the emirate unique, as it embodies the city’s spirit of innovation and creativity.
“We look forward to strengthening Dubai Culture’s voice across Dubai and beyond, and fostering sustained interest and brand awareness in the emirate’s rich, evolving arts and culture scene.”
Of the expansion, he said: “This alliance completes a central component of our strategic plan to expand our network across the whole of MENA, and complements our already strong GCC capabilities with increased competency right across the region.
He added: “We are extremely happy to combine efforts to deliver impeccable public relations consultancy services to our respective clients.”
Bashir Mraish said: “Both of our agencies have long-established presences within our countries, and together our combined knowledge provides the comprehensive expertise that our clients are looking for across this region.”
In June, C&B moved into Saudi Arabia by merging with Jeddah-based agency Y&D Communications.