One of the most awarded campaigns at this year’s MENA Cristal Festival was ‘Cheyef 7alak’ from Impact BBDO Beirut. Created to raise awareness and influence behaviour for social change in Lebanon, the campaign won a total of 10 Cristals spread across several categories and disciplines, including the Cristal in the Arabic Culture category. The campaign is endorsed by LBCi and was produced in partnership with Cre8mania.
Project Cheyef 7alak
Creative agency Impact BBDO Beirut
Regional executive creative director Walid Kanaan
Copywriters Miriam Jbeily, Chris Jabre
Account supervisor Omar Sadek
Account executive Nayla Khereddine
Agency producer Omar Franjieh
Digital planner Jocelyne Tawk
Production company The Fantastic Film Factory
Director Mazen Fayad