Eyad Zarea, former media director for the Middle East, Turkey and Africa at Mars, has joined media agency Carat as general manager for Saudi Arabia.
He will manage the agency’s operations in Riyadh and Jeddah. Eyad brings more than 20 years of senior experience in the region across purchasing, media and strategy, managing agency relationships and developing the digital, data and analytics capabilities for Mars and, previously, Procter and Gamble.
He will report to the managing director of Carat Saudi Arabia, Ahmad Haider.