Key to the agency’s selection was its strength in strategic planning across diverse markets with unique challenges and the ability to understand the brand’s deeper business strategy in order to deliver growth through media. With a mandate to build brand equity, with a focus on boosting e-commerce and footfall, Carat will target residents of and visitors to Dubai on a regional and global level.
Speaking about the win, Ramzy Abouchacra, CEO – Carat MENA said: “We are very pleased to start the year with the win of this prestigious account. This success is a testament to the team and all of their hard work. We are excited to partner with Meraas to help communicate their brand promise of making Dubai a better place to live, work and visit and continuing to place the Emirate on the map as a global destination of choice.”