Campaign’s Creative Faces to Watch 2020 – Omer Medani, Bilingual copywriter, Merkle
Age: 24
Stephen Johnson, content lead, Merkle: Omer is young yet wise beyond his age. Growing up in conflict in Sudan, then traveling around and working in the Gulf and Asia, he has seen a lot. Meaningful human experiences are the main things that create the difference between a great copywriter and an average one. His humbleness will bring him very far. He works for the main clients in the agency and often provides inspiring solutions to any kind of problem by writing with flair. His ideas always add value to any brief and value to the people they are targeted towards.
Career highlights
- Helping Pringles break all their internal records for a campaign, twice.
- Helping MG increase their market share within the ME market exponentially through campaigns, social content, etc.
- Making the switch from PR into copywriting.
- Supporting DEWA and Dubai Land Department’s PR accounts.
Guiding principles
“There is no such thing as customers – only people.” Cristiano Tonnarelli, ECD, Merkle MENA, on people-based marketing.
Dream job
Locally, creative director within The Museum of the Future in the UAE.
Globally, a job that allows me to introduce a new level of advertising in East Africa.
Side hustle
Thanks to networking with the creative minds in the UAE and, of course, social media, I’ve managed to:
- Write the script for a short film (Release date TBC).
- Begin a personal blog for my own literary pleasure.
- Start a food blog because, well, I love to eat.
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