Advertising Creative Editors' Picks Featured Special Feature

posted on Dec. 17, 2018 at 12:30 pmDec 17, 2018

Campaign Annual: The top 10 print and outdoor ads of 2018

posted on Dec. 17, 2018 at 12:30 pmDec 17, 2018

The best print and outdoor work of the year

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1 McDonald’s McDelivery Agency: DDB Dubai The print campaign demonstrates the speed of McDelivery. Three executions use light trails to show just how fast McDonald’s delivers food including Big Macs, fries and Egg McMuffins. The brand is recognisable by the colours alone.

2 KitKat Have a break Agency: JWT Casablanca The campaign captures an individual’s moment, managing to take a break even amidst the bustle of everyday life. Different settings, professions and characters within the deceptively simple executions mean everyone can relate.

3 Bidaya Home Finance No way out Agency: The Classic Partnership The campaign tells the story of what a Saudi National has to go through to turn the dream of owning a home into reality. Three stories, all in Arabic calligraphy, form mazes to show the struggle.

4 LinkedIn In it together Agency: Brands2Life/ Apco Worldwide The campaign features three LinkedIn members whose stories highlight the diversity of the platform’s users and their definitions of success. The execution is simple, with images in warm black-and-white superimposed with statements of what the subjects are “in it” for.

5 Zoom Hot dog world tour Agency: Tamra C2 Tamra C2, the agency of UAE convenience store Zoom, took the humble hot dog to a new level of global and taste adventures with pop-culture-inspired visual communications.

6 Dubai Properties Welcome home 2018 Agency: Nomads From January 1, 2018, the campaign addressed travellers on their way back through Dubai International Airport after their holidays, welcoming them back home. Messages at luggage belts changed languages according to the origin of arriving flights.

7 Steve Madden #Selfmade, Dubai edition Agency: Matrix PR American footwear brand Steve Madden’s campaign seeks to recognise “the hard work, perseverance and courage of entrepreneurs who are changing the face of their industries”. Dubai is the second market to host the campaign, after it was launched in New York in 2016.

8 Bawabat al Sharq Mall #FightLikeAWoman Agency: AMC The UAE’s Bawabat al Sharq Mall’s #FightLikeAWoman campaign aimed to “instil faith, build hope and give strength to all women” to fight cancer, by highlighting the importance of early detection.

9 AHDCCC So do we Agency: AMC Another cancer-care campaign from AMC, these posters communicated the American Hospital Dubai Cancer Care Center’s comprehensive approach to tackling the disease.

10 TGI Friday’s Surf & turf sensations Agency: Initiative MENA The media campaign for the re-launch of restaurant chain TGI Friday’s Surf & Turf dishes during Eid al Fitr was rolled out across the GCC and Jordan.

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