Appointment follows multi-agency pitch.
BPG Bates has been appointed by University Hospital Sharjah (UHS) following a multi-agency pitch.
Michael Stroud, CEO, UHS, said, “What we were looking for from our communication partner was clarity of thought and approach to provide us with lateral solutions for our marketing problems. What impressed us about BPG Bates was their understanding of the category, their experience in the healthcare sector, and the impressive strategic and creative solutions that they proposed.”
The agency is tasked with the objective of positioning the hospital as the region’s premier integrated healthcare provider.
Suneesh Menon, general manager, BPG Bates, said, “We are looking forward to helping UHS become the leading healthcare provider brand in the region and will be creating strong and effective communication around the values UHS stands for and the expertise that they offer.”
