He joins from Havas Worldwide Amsterdam; replaces Leslie James who exited the agency in January.
BPG Bates has appointed Rodger Beekman as its new executive creative director.
Beekman joins from Havas Worldwide Amsterdam where he was chief creative officer. In previous assignments, he has worked with Saatchi & Saatchi, Y&R, McCann Erickson, DDB, BBDO, TBWA and 60 Layers of Cake. In a career spanning 25 years, he has worked in Amsterdam, Tokyo, Cape Town and Moscow.
He replaces Leslie James, who exited BPG Bates in January this year.
Nick Clements, CEO, BPG Bates, said, “Our search for a new ECD was wide ranging and comprehensive. We met with some great candidates and we are delighted to have chosen Rodger. His pedigree is first class and we are excited that he will be bringing his energy and wide ranging experience to BPG Bates to spearhead our creative ambitions as we go forward.”
Beekman said, “In an agency you need a strong foundation to be able to build up to the next level. At BPG Bates the foundation is there for sure, and so is the ambition to reach higher. It feels like I am joining the team at the right moment, and am very excited about this new opportunity.”