Former regional head of digital to take up concurrent role as managing partner at Plan Digital.
Boye Balogun, head of digital at Mindshare MENA, has left the agency after close to three years, to head digital media solutions and consultancy company Future Tech Media as managing director and co-founder. He moved from Mindshare in December 2014.
In a concurrent role, he will be managing partner at digital creative agency Plan Digital, alongside Ahmed Salem.
Future Tech Media is focused on Middle East and Africa, and opened its first office in Dubai in January. Another office will be set up in Lagos in Q1, said Balogun. The company has a team of four in media and three in consulting in partnership with Arqitek.
The new entity has partnered with digital media companies such as native contextual advertising provider Vibrant and rich media mobile ad network Loop Me.
Balogun said, “We have a perfectly curated suite of innovative digital products across native advertising, mobile and video to help drive the next wave of digital advertising in this market.”
A startup fund has also been created in association with venture capital firm Racecourse Capital to start ‘more innovative and connected businesses in the Middle East & Africa region’, informed a Future Tech statement.