Owned by MoRE Café LLC these dark kitchen restaurants are operated from the flagship MoRE Café’s kitchen at Al Murooj in Downtown, Dubai and cover a delivery radius of about 7 kilometres.
Axis Integrated was tasked with coming up with names for these three unique concepts and work on their visual branding which included logos, menus, and delivery collaterals. Delhi Gully, as the name suggests, is a North Indian restaurant that offers a range of authentic and flavorful appetisers, curries, and biryanis from the capital city. The brand is reminiscent of the streets, culture, and food of Delhi. The Soul Bowl, on the other hand, brings for the health-conscious and nutrition seeking consumers an extensive menu of nourishing, minimally processed preparations without any compromise on the flavours. Most popular items on The Soul Bowl’s menu include Acai Bowls, Poke Bowls, Burritos, Overnight Oats and Smoothies, along with specialised offerings such as Keto Bowls and Protein Shakes. The third concept, Let’s Asia!, targets a completely different audience group by being a one-stop destination for people who are looking to enjoy authentic Asian food from across different countries in the region. The brand focusses on bringing authentic experiences from the streets of Asia to the explorers who seek that culturally immersed experience even when they’re not travelling. Let’s Asia!’s menu includes Thai, Chinese, Japanese, South Korean, Indonesian, Filipino, Mongolian and Indo-Chinese cuisine specialities.
All three restaurants are operating on all popular delivery platforms viz. Zomato, Talabat, Deliveroo and Careem.
Creative Credits:
Advertising Agency – Axis Integrated DMCC
Managing Director – Mukhtar Mody
Account Manager – Tushar Mahadik
Art Director – Manjunath Subedar
