Austyn AllisonDec 17, 20171.29KUPDATED: Squabble at the toy box as Vizeum and Initiative both claim Lego’s MENA media account
Austyn AllisonDec 7, 20172.41K94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey
Austyn AllisonDec 7, 20171.39KWe must look beyond traditional marketing and embrace immersive experiences to breed consumer loyalty, says Hall & Partners’ Ziad Skaff
Austyn AllisonDec 5, 20171.86KDriving Principles: Motoring Middle East’s Imthishan Giado and Shahzad Sheikh on how to keep automotive journalism on the road
Austyn AllisonNov 28, 20171.53KGrey’s CEO and Hug’s founders talk plans for their new union, including regional expansion, pooling resources, winning awards and moving in together
Austyn AllisonNov 27, 20171.63KGoogle has been explaining how it is tackling problems with advertising and content. But the lines are not always clear
Austyn AllisonNov 21, 20171.96KDigital Essays 2017: Client 2.0: success in a tech-fused world – by Waseem Afzal, executive director, integrated solutions, OMD UAE
Austyn AllisonNov 21, 20171.87KDigital Essays 2017: Why big data needs big AI – by Charli Ursell, senior director of digital planning, PHD
Austyn AllisonNov 21, 20171.52KDigital Essays 2017: Digital talent transformation in the era of mass technology and information
Austyn AllisonNov 21, 20171.8KDigital Essays 2017: Putting AI into context: beyond the buzzword – by TJ Lightwala, regional head of performance & future adaptive specialist team, Mindshare MENA
Austyn AllisonNov 21, 20171.69KDigital Essays 2017: Covering the basics to increase sales on ecommerce websites – by Julio Rodriguez, head of commerce and performance, MEC MENA
