Campaign StaffOct 22, 20171.51KAs the hashtag celebrates its first decade, OMD’s Eman Abu Alia reflects on its rise
Campaign StaffOct 22, 20171.15KDriving change: GM CMO Molly Peck examines the impact of the Saudi driving decree
Campaign StaffOct 8, 20171.57KA large and homogenous population makes for great creative insight in Egypt, says Hug’s Ramy Kandil
Campaign StaffSep 26, 20171.6KPower Essays 2017: Not a battle but a partnership – by Luca Allam, managing director, PHD UAE
Campaign StaffSep 26, 20171.88KPower Essays 2017: The self-paparazzi 2.0– by Ross Molloy, senior account director, MEC
Campaign StaffSep 26, 20171.31KPower Essays 2017: Back to the future – does data-driven planning restrict innovation and creativity? – by MEC
Campaign StaffSep 26, 20171.17KPower Essays 2017: Numbers with emotions – a smart strategy for international media – by Dan Qayyum, international sales director, The Mediavantage
Campaign StaffSep 26, 20171.89KPower Essays 2017: To survive, get above the brief – by Alex Paquin, managing director, Nomads
Campaign StaffSep 26, 20171.33KPower Essays 2017: Now that everyone is doing everything and agencies are being paid less and less, who can we afford to blame? – by Wassim Bassil, CEO and founder, Interesting Times
Campaign StaffSep 26, 20171.33KPower Essays 2017: Take care of your people and everything else will take care of itself – by Sasan Saeidi, Gulf CEO, J. Walter Thompson
Campaign StaffSep 19, 20171.61KOmobono’s Hadley Newman on why native video for LinkedIn matters to businesses in the Middle East
