Dubai-based radio network ARN has launched an advertising platform, MPN (Multi-Platform Network). It represents a range of commercial assets, including out-of-home advertising, creative production, event sponsorships and social media.
ARN said: “MPN is designed to help media owners leverage their premium assets to maximise the advertising revenue and ROI, whilst offering clients the opportunity to develop strategic, well-defined and impactful multiplatform campaigns.”
MPN owns 1,000 metres of advertising space on Sheikh Zayed Road, with four large hoardings. It has partnered with The Walk in Dubai’s JBR district, where it manages dynamic LED screens, lampposts and on-ground activations. It represents the Virgin RedFestDXB music festival and shopping and entertainment park Global Village.
Production house Blaze and social media agency MPN social can produce content and help to distribute it through social networks.
MPN was officially launched last week at Dubai’s La Perle resident stage show.