Lowe MENA has created this video in time for Valentine’s Day, once again promoting the iPod Nano for Apple distributor Arab Business Machine. The video follows a forlorn teddy bear as he walks around Dubai unwanted and unloved. The copy reads: “This Valentine’s Day, teddy bears are history. All you need is iPod.”
Project Teddy Bear Story
Client Arab Business Machine
Creative agency Lowe MENA, Dubai
Creative directors Mark Lewis and Marwan Saab
CGH/art director Mansoor A. Bhatti
Copywriter Bianca Bernstein
Production company Boomtown Productions
Executive producer Shane Martin
Producer Peter Simons
Editor Suresh Nair
DOP Alesandro Martella
Don't have an account?
Free registration allows you to access all website content, sign up for our email bulletins, and comment on articles.