Campaign Middle East

‿ and us works with Lush and Deliveroo to create self-timing soap

The World Health Organization has stated that washing your hands is one of the best ways to prevent the spread of Covid-19 and could slow the pandemic by up to 24%. As part of their guidelines to effectively combat Coronavirus infections, the World Health Organization recommends that people wash their hands with soap and water for 20-30 seconds.

 

However, research carried out by health authorities has found that people fail to wash their hands effectively 97% of the time – unknowingly leaving them at risk of infection.

LUSH ‿ and us® in collaboration with Deliveroo created a simple solution: ‘30-Second Soap’- a self-timing soap designed to completely dissolve after 30 sec

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