Bawabat Al Sharq Mall launched the Movember campaign to raise awareness about men’s health issues. The “Face Your Fear” initiative urged men to “Get Tested Today!” for prostate and testicular cancers. The campaign was launched digitally and supported by on-ground activation and branding. The main activity of the campaign was to get people to participate by drawing a moustache on their facemask, as their faces were covered due to the ongoing Covid-19 safety protocols. The campaign was held in collaboration with AHS, SEHA, and Friends of Cancer Patients – SHANAB Initiative and supported by Fayendra Jewellery, Metrofitt Men’s Gym and White Fit Nutrition.
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CREDITS
Agency: AMC – Advertising & Marketing Consultants DMCC
Client: Bawabat Al Sharq Mall
Creative Director: Imran Mohideen
Senior Art Director: Tamer Shams
Copywriter (English): Samir K. Shaji
Copywriter (Arabic): Asem Hatem
Motion Graphics: Zaharan Hameed & Yasser Shaker
Account Director Rabiah Atat
Social Media: Katrina Salaysay / Ghazal Hawwash / Bhavi Ann