AGENCY BIO

BASED: Abu Dhabi

LANGUAGE: Arabic

REACH: Pan Arab

Yas is the UAE’s primary Emirati sports channel, which specialises in traditional sports such as horse and camel racing, marine sports and falconry. The channel’s name stems from the UAE’s Bani Yas tribe, from which the Al Nahyan and Al Maktoum families originate. Yas Sports Channel targets Emirati sports enthusiasts with a passion for camel racing and falconry by broadcasting their favourite traditional competitions and shows. It simultaneously attracts a large audience of competition enthusiasts with an interest in equestrian and marine sports, allowing them to further integrate with the Emirati community.