AGENCY BIO

Spotify is the world’s most popular audio streaming service – giving you access to all of the music that you love anytime, anywhere.

Global users
More than 124 million subscribers
More than 271 million monthly active users

What is the primary media on your platform?
Audio, video and display. 

User demographics 
Digital savvy 16-34 year olds are our core audience, but we have users from all demographics. Music is universal.

What do people best know you as?
Spotify has always been focused on creating the best possible service in the world for music fans and artists alike. With more than 271 million music fans, Spotify has billions of data points, which it uses to help tailor the service for everyone, meaning that we have best-in-class personalisation and recommendations, which our users love. 

What is the biggest misconception about the platform?
The biggest misconception about Spotify in the region is that it does not offer a free service. On the contrary, Spotify offers music fans a choice between a genuinely free, ad-supported music service, or the full Premium ad-free subscription service, for ad-free, offline and higher quality listening.

Spotify’s free service is a full, permanent, free service that lasts forever – it’s not a trial. Just listen and love it, month after month.

Regional brands on the platform
On Spotify, there is a wide range of regional brands across different sectors including, but not limited to Starzplay, Pepsico, Netflix, Disney and McDonald’s. 

What can you do best for brands?
Spotify for Brands gets your message in front of the right audience at the right time as they stream what they love. We also provide API integration, Branded Profile & Playlists and 3D Audio Ads, while also tapping into the Gen Z and millennial audience that is prevalent on our platform.

Spotify allows brands to reach highly engaged users across several devices and platforms such as mobile, tablet, TV, PlayStation and Chromecast.  

What are the KPIs brands look for on your platform?
Brand awareness, ad recall, and brand affinity.

What new features for marketers have you launched in the last year?
In MENA, we launched new features that will help brands tell their stories to an engaged audience. With Sponsored Sessions, your brand becomes a gateway to an enhanced streaming experience, where your audience has the opportunity to unlock 30 minutes of ad-free listening in exchange for watching your brand’s video.

We can also help marketers reach gamers as we offer PlayStation targeting, where brands can reach their target audience with audio ads while they’re listening to Spotify on PlayStation Music through the PS4 and PS3 system.

Viewpoint

Claudius Boller

Managing director, Spotify MEA

What’s your favourite brand campaign on your platform?

As subscription video on demand continues to grow in popularity amongst today’s generation, and in a world with too many choices, Starzplay reached its audience in real time to provide customised recommendations based on Spotify’s Streaming Intelligence. The Starzplay campaign centred around giving music fans in the region the chance to take a look at their streaming habits on Spotify and discover which type of series mirrors best the aspects of their personality through an API integration.

What would you like to see brands doing more on your platform? 

We would like to see brands leverage the power of audio to reach the right audience at the right time, in the right context with the right message through screenless moments.