Agency

Sony Entertainment Television (SET Asia)

  • Type of agency

    TV channel

  • Ownership

    Sony Pictures Networks India

  • Year founded

    1995

AGENCY BIO

BASED: India

LANGUAGE: Hindi

GEOGRAPHICAL REACH: MENA

AVAILABILITY: Du & Etisalat

VIEWERSHIP: 5 million+ viewers on the network in UAE

DEMOGRAPHICS: General entertainment channel for Indians, Pakistanis, Bangladeshis and all other Hindi-speaking expats in the UAE

FLAGSHIP PROGRAMMES: Kaun Banega Crorepati, Indian Idol, Super Dancer, The Kapil Sharma Show, India’s Best Dancer, Weekend Out