FREQUENCY: Abu Dhabi: 97.3; Dubai: 88.8; Al Ain: 95.6
MEDIA REP: Ibrahim Alrais: [email protected]
LANGUAGE: Hindi/Urdu
BROADCAST LICENCE LESSOR: Abu Dhabi Media
FORMAT: Bollywood music
DEMOGRAPHICS: Indian and Pakistani expats; aged 25-40; young working-class professionals and entrepreneurs; male and female
PRIME TIME SHOWS: Mirchi Mornings; Bumper to Bumper
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