AGENCY BIO

“Platform5 is MCN’s specialised ad tech unit, responsible for developing best-in-class programmatic, data management and performance solutions. We leverage best-in-class technology to deliver the most comprehensive, highest-performing solutions on the market. We provide extensive expertise for some of the best and brightest brands across our IPG Mediabrands agency partner landscape, adapting our frameworks and operational models to attend the particularities of each individual advertiser’s needs.”

MENA Partners: UM, Initiative, Magna Global, McCann Health, MullenLowe, FP7