AGENCY BIO

Moat is a global analytics provider focused on making brands and publishers more effective. From real-time attention metrics and intelligence to cross-platform measurement and new currencies, Moat offers solutions that make branding and storytelling work better. Its products include Moat Pro, which provides users with detailed snapshots of ad activity on the web, and Moat Analytics, a measurement platform that goes beyond traditional metrics, such as impressions or clicks, to focus on attention. Moat was acquired by Oracle in 2017 and remains an independent platform within Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers.