AGENCY BIO

Instagram is about bringing you closer to the people and things you love. We want Instagram to be a place where people can be inspired every day. We foster a safe and inclusive community where people can express themselves, feel closer to anyone they care about and turn a passion into a living.

Managing director, MENA (Facebook) Ramez Shehadi
Number of users worldwide 2.9 billion people using Facebook Inc. platforms
every month (Facebook, Instagram, WhatsApp or Messenger)

What is the primary media on your platform?
Photos and videos

What do people best know you as?
Instagram is an expression platform; it is where people come to express themselves authentically, easily, and creatively through photos and videos.

Biggest misconception about the platform?
A wide misconception is that Instagram is a place where people feel pressure to be perfect. While social comparison is something that happens both online and offline, we don’t want Instagram to be a competition. It is a place where people can come to express themselves and have a voice. We want people to feel good about the time
they spend on Instagram. We want everyone to use it to have a positive and meaningful experience.

What can you do best for brands?
We want to help organisations of all sizes make growing their businesses easier. We want to make it more convenient for people to buy, easier for businesses to sell and more secure for everyone. Instagram offers advertising solutions for every level of expertise. Brands can create and run campaigns using simple self-service tools and track their performance with easy-to-read reports.

What are the KPIs brands look for on your platform?
Incremental sales, app installs, purchase, brand awareness, message delivery, purchase intent improvement

What new features for marketers have you launched in the last year?
We are focused on giving advertisers more transparency and sophisticated tools to suit their brand, which is why we announced new strides in our brand safety controls. We also made it easier for brands to scale more personalised ad experiences by rolling out new features that use machine learning to automatically deliver more tailored ad experiences to each person.