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Type of agency
Creative agency, Digital agency, Media agency
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Ownership
IPG(51 per cent); MCN(49 per cent)
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Head office
New York
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Number of staff
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2003
AGENCY BIO
A global communications agency built to grow brands through culture.
As consumers actively increase their advertising avoidance behaviour, we believe that anchoring media activity to rapidly evolving cultural trends provides brands with the most effective route to relevance, and ultimately growth.
2017/18 Awards: Five Internationalist Award for Innovation in Media; three Festival of Media; three MENA Cristal; two MENA Effies; two Internationalist Awards for Innovative Digital Solutions.
Key Clients
Etisalat Group (Etisalat UAE, Mobily KSA)LEGOWestern UnionMobilyAmericanaDubai Media IncNakheelDeliverooCOTYCarlsbergHenkelIffcoImkanAl Rostmani/Arabian AutomobilesBank Al JaziraKia Al JaberDanone
SERVICES
Advertising Technology ConsultingAnalyticsCommunication DesignConsumer InsightContent marketingDigital MarketingeconometricsFully integrated media strategyHolistic AnalyticsInfluencer Relationsmarket research & analysisMedia PartnershipsMedia Planning and BuyingMedia SciencePaid SearchPaid socialperformance & ROI marketingPerformance MarketingProgrammaticprogrammatic & data analytics servicesROI MarketingSearch & paid social advertisingSearch MarketingSocial Advertising