Language: Hindi

Reach: MENA

Available: Free to air channel available on Nilesat across leading networks: Du, Etislat, OSN Media

Viewership: More than 500,000 daily Asian viewers aged 15+in the UAE market

Demographics: South Asian

Flagship programmes: Achievers’ Kitchen- Taste of Tradition Diwali ke Zaike

Rate card: $600

B4U Plus brings you the finest customised Indian home entertainment content for Middle East audiences in addition to the best of Bollywood movies. The channel is one of the first free-to-air general entertainment channels to target South Asian audiences, keeping them connected to their home through the world of Bollywood.