ASDA’A was founded in 2000 as an independent agency by Sunil John. In 2008, WPP acquired a majority stake and ASDA’A became part of the Burson-Marsteller global network. After the merger in 2018 of Burson- Marsteller and Cohn & Wolfe to create Burson Cohn & Wolfe, the firm is now ASDA’A BCW. Today, the agency employs more than 160 professionals across seven wholly-owned offices. In addition, nine affiliates cover 15 MENA countries. The agency, along with its two subsidiaries – Proof (Digital/Social) and PSB Research – now serves more than 100 retained clients and is the leading PR consultancy in MENA. Its groundbreaking annual Arab Youth Survey is now in its 12th edition.