AGENCY BIO

BASED: Abu Dhabi

LANGUAGE: Arabic

REACH: Pan Arab

Abu Dhabi Sports channels, also known as Al Riyadiya, is Abu Dhabi Media’s popular broadcaster of local and international sports in the region, featuring three free-to-air channels (1, 2 and Extra) and four subscription-based high-definition sports channels (3, 4, 5 and 6). The channels have the exclusive rights to air popular international sports events in the MENA region according to the highest international quality and standards, leveraging state-of-the-art technology. Abu Dhabi Sports plays a leading role in promoting local sports events and initiatives by broadcasting major championships, and has created a specialised training program for Emirati graduates to attract local talent and help produce a generation of highly qualified sports media specialists who are recognised throughout the sports media industry.