Campaign Middle East

ADM announces third CEO in 13 months

In a surprise move, Abu Dhabi Media (ADM) has replaced its CEO Malcolm Wall (pictured) after only six months.

Ayman Safadi will now take on the role, making him ADM’s third CEO in 13 months. The reason for Wall’s departure is unknown, although it is believed he will continue to act as advisor to the board.

Wall officially joined the UAE’s national media company as CEO on 1 September last year, but had performed an interim consultancy role prior to taking over. The previous incumbent, Ed Borgerding, departed last February.

Wall’s departure follows the conclusion of a strategic review at ADM, which announced that the media company’s future focus will be on its local Arabic UAE media offering, and that UAE national staff development, especially in senior management positions, would be a priority.

According to newswire WAM, ADM’s chairman Mohamed Mubarak Al Mazrouei, said: “ADM’s evolved and re-focused strategy requires the day-to-day leadership of someone with Ayman’s unique regional experience. Malcolm’s tenure as CEO has brought us to this point and the board is extremely grateful for his leadership and contribution. The board and I look forward to Malcolm’s continued invaluable contribution in his new role.”

Prior to being named as CEO, Ayman Safadi served as an advisor to ADM’s board of directors since April last year.

Abu Dhabi Media was established in 2007 and has interests in free and pay-TV, radio, publishing, digital media, games, feature films, music, digital signage, outside broadcast/production, and printing.

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