London-based InSkin Media has announced plans to sets up an agency in Dubai as part of its first foray into the Middle East market.
The British company, which specialises in consumer-friendly rich media ad formats, will officially launch the office in Dubai Media City in October, and will be led by Toby Daniell, head of sales MENA.
The agency already has bases in Singapore, Sydney, Hong Kong and Hamburg, but has experience in the Middle East from launching a high-profile campaign for Etihad Airways through Starcom.
InSkin Media’s chief executive, Hugo Drayton, said: “I am very proud of the recent international growth of InSkin Media, and especially excited by our launch into the fast-growing, influential GCC markets, with our new office in Dubai. We are confident we can bring real value and expertise to our new partners and clients in the region.”
