The Abu Dhabi office of Momentum MENA has won the advertising and communication remit for Ferrari World Abu Dhabi.
The agency has been tasked with developing an integrated communication plan and suite of communication tools that will support all marketing activities for the amusement park during the coming year. The account had previously been held by Interesting Times, who resigned the account last August.
Sasan Saeidi, managing director of FP7 UAE group, under whose remit Momentum MENA falls, said: “We
are delighted to be partnering with such an iconic brand; and through our Abu Dhabi office we have all the right talent and creative minds to bring to life some exciting stories for the world to enjoy.”
Ferrari World is located on Yas Island and the 86,000sqm resort features more than 20 rides and attractions. It is the world’s first Ferrari-themed park and the world’s largest indoor theme park.
Momentum MENA is a sister agency of the FP7 Group. It specialises in total communication solutions as well as digital and activation offerings.