FeaturedThe Work

Souq and Good People team up for ‘It’s yours’ campaign

Online retailer Souq.com has rolled out an online film to launch its new tagline ‘It’s yours’. Airing across the company’s digital channels, the film is the work of Good People and has been directed by Ali Ali.
The production company treated the brief more as a music video than a television commercial, with the film internationally relevant rather than focussed purely on the Middle East. The retailer recently raised $275 million to support its future growth.

Project It’s Yours

Client Souq.com

Production house Good People

Director Ali Ali

DOP Pierre Mouarkech

Producers Michel Abou Zeid, Cynthia Chammas

Editors Filip Malasek, Amr Rabee

Colouring Karim M


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