Dubai-based agency Face to Face has won the creative advertising account for Legoland Dubai and Legoland Water Park ahead of the attractions’ official launch in October.
The appointment will see the independent agency provide creative support for both the pre-launch and launch of each attraction, with the win following a competitive pitch held at the end of last year.
The new account strengthens Face to Face’s existing relationship with Legoland, having previously been appointed to handle its signage design and production across both theme parks.
The attractions are part of Dubai Parks and Resorts, a multi-themed entertainment zone set to become the largest of its kind in the world, with the Dubai park set to become the first Legoland theme park in the Middle East. Located in Jebel Ali, it will cover a total of three million square feet and will feature more than 15,000 Lego model structures made from more than 60 million Lego bricks.
The agency was unable to comment at the time of going to press.
