Reel Cinemas has announced that Motivate Val Morgan, the leading cinema advertising company in the UAE, will serve as the exclusive advertising sales partner for all 38 Reel Cinemas screens in Dubai.
Reel Cinemas is owned and operated by Emaar Entertainment LLC, while Motivate Val Morgan, a joint venture between Motivate Publishing and Val Morgan Cinema Advertising, was formed to represent the on and off screen advertising interests of leading cinemas in the Middle East.
“We are delighted to partner with Emaar Entertainment LLC and believe Reel Cinemas provides a premium offering that will be a great vehicle for our discerning advertisers,” said Motivate Group’s Managing Partner, Ian Fairservice.
Motivate Val Morgan’s partnered cinema activations have won numerous awards including 22 Dubai Lynx and a Cannes Lion. Currently providing advertising for VOX, Prime, CineRoyal and Oscar Cinemas across the UAE, Oman and Lebanon, Motivate Val Morgan now services the majority of cinemas in the region.
