The Beirut office of FP7 has created a new campaign for Byblos Bank’s ‘The Makers Account’. The account is exclusively for young adults aged between 18 and 24 and designed to ‘allow you to have the necessary tools to become who you want to be’. The television commercial features a selection of scenarios depicting the joy and pain of youth. The voiceover includes lines such as: “We do not want history to repeat itself. For us, to create a new world, first we have to create ourselves.”
Project: We Are The Makers
Client: Byblos Bank
Agency: FP7/ BEY
Production house: Clandestino
Director: Wissam Smayra
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